Performance

Your homepage can look fine in the browser while still making the main thread do a lot of work before the first paint. Below-fold sections, long page builders, and heavy widgets often get built into the DOM even when the visitor has not scrolled an inch. Images can be lazy-loaded. Scripts can be deferred or […]

You install a performance plugin, turn on caching, and the dashboard proudly reports a score in the nineties. Then you paste your homepage into PageSpeed Insights and get a 60 in orange. One of them must be lying, right? Neither is. They measure different things, under different conditions, for different purposes. Once you understand the […]

Page caching is the largest single speed improvement most WordPress sites can make. It is also the feature most likely to embarrass an international store. A visitor in Berlin lands on a product page and sees prices in dollars. A French reader gets yesterday’s French copy after you fixed a typo in English. A support […]

Your homepage loads in under a second for visitors. Then you log in, open the post editor, and wait. You open WooCommerce orders and wait again. A member signs in to your community and every page feels slower than it did when they were logged out. That is not a broken page cache. It is […]

Nobody slows a website down on purpose. It happens on an ordinary Tuesday. A marketing tag gets added to the header. A plugin update starts loading a slider script on every page. A new cookie banner pushes the hero image down. The site still works, nobody complains, and three weeks later someone notices that Search […]

You fix a typo in a headline, click Update, and open the page. The typo is still there. You purge the cache plugin. Still there. You open a private window. Still there. Twenty minutes later it fixes itself, and you never find out why. The answer is almost always that your site has more than […]